It’s Never Too Early

Posted on September 17, 2009

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Okay, I lied in my title. There is such a thing as “too early” for marketing. If you have no product, if you’ve got nothing to announce, if you’ve got nothing to show off, you can operate in stealth mode.

It’s never too early, however, for branding. The moment you license your business, you have a brand because you have a name. Rounding up funding? You’re establishing your brand. Hiring? You’re publicizing your brand.

I’m not promoting brand management as the be-all and end-all. It won’t miraculously solve all your problems. I just want you to be aware of it. Every time you go out and talk about your business, you’re forming an impression of your brand. Think I’m kidding? Pick a brand and search for it on Twitter. For example, try #Ford. Social media lets people take control of the broadcast message.

No, you don’t need to have a marketing team in place before you step outside your house. You should probably run your company name past a consultant. You should go ahead and get, or refresh, your media training. You probably won’t be talking to interviewers right off, but being aware of your body language, word choice, and gestures will help you make the right impressions when you’re talking to the Chamber of Commerce, your funding angels, and your first hires.

It’s never too early to think about branding.

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Posted in: Marketing